Frases de Walter Dill Scott

Walter Dill Scott Foto
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Walter Dill Scott

Fecha de nacimiento: 1. Mayo 1869
Fecha de muerte: 24. Septiembre 1955

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Walter Dill Scott was one of the first applied psychologists. He applied psychology to various business practices such as personnel selection and advertising.

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Frases Walter Dill Scott

„Goods offered as means of gaining social prestige make their appeals to one of the most profound of the human instincts.“

—  Walter Dill Scott
Context: Goods offered as means of gaining social prestige make their appeals to one of the most profound of the human instincts. In monarchies this instinct is regarded as a mere tendency to imitate royalty. In America, with no such excuse, the eagerness with which we attempt to secure merchandise used by the "swell and swagger" is absurd, but it makes it possible for the advertiser to secure more responses than might otherwise be possible.. As an illustration of this fact we need but to look at the successful advertisements of clothing, automobiles, etc. The quality of the goods themselves does not seem to be so important as the apparent prestige given by the possession of the goods. p. 133

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„Mental attitude is more important than mental capacity“

—  Walter Dill Scott
Attributed to Walter Dill Scott in: ‎Sterling W. Sill Benson (1974). That ye might have life. p. 274

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