Frases de Walter Dill Scott

Walter Dill Scott Foto
12   0

Walter Dill Scott

Fecha de nacimiento: 1. Mayo 1869
Fecha de muerte: 24. Septiembre 1955

Walter Dill Scott was one of the first applied psychologists. He applied psychology to various business practices such as personnel selection and advertising.

Frases Walter Dill Scott

„Goods offered as means of gaining social prestige make their appeals to one of the most profound of the human instincts.“

—  Walter Dill Scott

Fuente: Influencing men in business, 1911, p. 133
Contexto: Goods offered as means of gaining social prestige make their appeals to one of the most profound of the human instincts. In monarchies this instinct is regarded as a mere tendency to imitate royalty. In America, with no such excuse, the eagerness with which we attempt to secure merchandise used by the "swell and swagger" is absurd, but it makes it possible for the advertiser to secure more responses than might otherwise be possible.. As an illustration of this fact we need but to look at the successful advertisements of clothing, automobiles, etc. The quality of the goods themselves does not seem to be so important as the apparent prestige given by the possession of the goods.

„Mental attitude is more important than mental capacity“

—  Walter Dill Scott

Attributed to Walter Dill Scott in: ‎Sterling W. Sill Benson (1974). That ye might have life. p. 274

Help us translate English quotes

Discover interesting quotes and translate them.

Start translating

Autores similares

Sandro Pertini Foto
Sandro Pertini4
político, abogado y periodista italiano, séptimo presiden...
Jair Bolsonaro Foto
Jair Bolsonaro20
presidente electo de Brasil
Juan Domingo Perón Foto
Juan Domingo Perón48
vigésimo séptimo presidente de la Nación Argentina, entre...
John Fitzgerald Kennedy Foto
John Fitzgerald Kennedy73
político estadounidense
Fidel Castro Foto
Fidel Castro122
Ex Presidente de Cuba y Ex Primer Secretario del Partido ...
Ronald Reagan Foto
Ronald Reagan23
actor y político estadounidense
Charles de Gaulle Foto
Charles de Gaulle16
presidente de la República Francesa de 1958 a 1969
Franklin Delano Roosevelt Foto
Franklin Delano Roosevelt32
político estadounidense
Janis Joplin Foto
Janis Joplin9
cantante estadounidense de rock and roll y blues
Patch Adams Foto
Patch Adams11
Doctor and clown
Aniversarios de hoy
Agustín Agualongo Foto
Agustín Agualongo8
caracteristicas de su personalidad 1780 - 1824
Frida Kahlo Foto
Frida Kahlo24
pintora y poeta mexicana 1907 - 1954
Laureano Gómez Foto
Laureano Gómez15
Presidente de Colombia 1950-1951 1889 - 1965
José Calvo Sotelo Foto
José Calvo Sotelo4
autor español 1893 - 1936
Otros 47 aniversarios hoy
Autores similares
Sandro Pertini Foto
Sandro Pertini4
político, abogado y periodista italiano, séptimo presiden...
Jair Bolsonaro Foto
Jair Bolsonaro20
presidente electo de Brasil
Juan Domingo Perón Foto
Juan Domingo Perón48
vigésimo séptimo presidente de la Nación Argentina, entre...
John Fitzgerald Kennedy Foto
John Fitzgerald Kennedy73
político estadounidense
Fidel Castro Foto
Fidel Castro122
Ex Presidente de Cuba y Ex Primer Secretario del Partido ...