„Legal rules are to be judged by the structure of incentives they establish and the consequences of people altering their behavior in response to those incentives (p.11)“

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David Friedman7
profesor universitario, escritor y economista anarcocapit... 1945

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„Simply having rules does not change the things that people want to do. You have to change incentives.“

—  Jimmy Wales Wikipedia co-founder and American Internet entrepreneur 1966
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„Let natural consequences teach responsible behavior.“

—  Stephen R. Covey American educator, author, businessman and motivational speaker 1932 - 2012
Context: Let natural consequences teach responsible behavior. One of the kindest things we can do is to let the natural or logical consequences of people's actions teach them responsible behavior. They may not like it or us, but popularity is a fickle standard by which to measure character development. Insisting on justice demands more true love, not less. We care enough for their growth and security to suffer their displeasure. Ch. 11

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„[There will be movement toward] behavioral economics... [which] involves study of those aspects of men’s images, or cognitive and affective structures that are more relevant to economic decisions.“

—  Kenneth E. Boulding British-American economist 1910 - 1993
Kenneth Boulding (1958) "Contemporary Economic Research".  In Donald P. Ray (ed.). Trends in Social Science, pp. 9-26. as cited in: James Alm (2011) Testing Behavioral Public Economics Theories in the Laboratory http://econ.tulane.edu/RePEc/pdf/tul1102.pdf. Working paper. Alm proceeds by stating: "Given the essential role of psychological insights in the field, together with the obvious truism that all economics concerns “behavior” in one form or another, a more descriptive name for the field is perhaps “cognitive economics”, as recognized early on by Boulding (1958)."