“Make no little plans; they have no magic to stir men's blood”
Burnham (1907) quoted in: Charles Moore (1921) Daniel H. Burnham, Architect, Planner of Cities. Volume 2 http://archive.org/stream/danielhburnhamar02moor#page/n7/mode/2up. Chapter XXV "Closing in 1911-1912;" p. 147 http://archive.org/stream/danielhburnhamar02moor#page/147/mode/1up
Contexto: Make no little plans; they have no magic to stir men's blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone be a living thing, asserting itself with ever-growing insistency. Remember that our sons and our grandsons are going to do things that would stagger us. Let your watchword be order and your beacon beauty.