Frases de Edward Bernays

Edward Louis Bernays .[1]​ fue un publicista, periodista e inventor de la teoría de la propaganda y las relaciones públicas. Judío de nacionalidad austríaca, fue sobrino de Sigmund Freud del cual usó concepciones sobre el inconsciente en Norteamérica para la persuasión del self en el ámbito publicitario masivo. Propaganda, su libro más célebre, fue publicado en 1928. Wikipedia  

✵ 22. noviembre 1891 – 9. marzo 1995
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Edward Bernays: 28   frases 0   Me gusta

Edward Bernays: Frases en inglés

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

Edward Bernays libro Propaganda

Fuente: Propaganda (1928), p. 37 <!-- the first two sentences are very widely cited -->
Contexto: The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

“For the same reason I read the National Geographic, I like to see places I will never visit.”

Quoted in L. Tye The Father of Spin (1998) p. 102
On why he read Playboy

“The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.”

"The Engineering of Consent", Annals of the American Academy of Political and Social Science No. 250 (March 1947), p. 113; Reprinted in Edward L. Bernays, Howard Walden Cutler, The Engineering of Consent, University of Oklahoma Press, 1955

“Propaganda is the executive arm of the invisible government.”

Edward Bernays libro Propaganda

Fuente: Propaganda (1928), p. 48