Frases de David Ogilvy
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David Ogilvy
Fecha de nacimiento:23. Junio 1911
Fecha de muerte:21. Julio 1999
Otros nombres:ديفيد أوجلفي,David Mackenzie Ogilvy
Frases David Ogilvy
„The consumer isn't a moron. She is your wife.“
— David Ogilvy
Confessions of an Advertising Man
„The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.“
— David Ogilvy
Confessions of an Advertising Man
„Where people aren’t having any fun, they seldom produce good work.“
— David Ogilvy
Confessions of an Advertising Man
„What you say in advertising is more important than how you say it.“
— David Ogilvy
Confessions of an Advertising Man
„As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?“
— David Ogilvy
Confessions of an Advertising Man
