Frases de David Ogilvy
David Ogilvy
Fecha de nacimiento: 23. Junio 1911
Fecha de muerte: 21. Julio 1999
Otros nombres:ديفيد أوجلفي,David Mackenzie Ogilvy
David Mackenzie Ogilvy nació en West Horsley, Inglaterra, el 23 de junio de 1911, y murió el 21 de julio de 1999 en su casa de Touffou, Francia después de una larga enfermedad.
David Ogilvy es uno de los nombres más famosos en la publicidad y uno de los pocos pensadores que forjaron este negocio después de los años veinte. Ogilvy fue durante su vida cocinero, vendedor, diplomático y granjero. En 1938, Ogilvy emigró a los Estados Unidos, donde trabajó en el Audience Research Institute de George Gallup, en Nueva Jersey.
En 1948 fundó la Agencia Hewitt, Ogilvy, Benson & Mather con oficinas en Nueva York , con el apoyo financiero de la agencia de Londres, Mather & Crowther.
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„The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.“
— David Ogilvy, Confessions of an Advertising Man
Confessions of an Advertising Man, p. 96 (Ballantine Books)
„Where people aren’t having any fun, they seldom produce good work.“
— David Ogilvy, Confessions of an Advertising Man
„i>Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.“
— David Ogilvy
Confessions of an Advertising Man, p. 87 (Ballantine Books)
„Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories.“
— David Ogilvy
Ogilvy on Advertising, p. 109
„At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.“
— David Ogilvy
Source: Rolls-Royce print ad, 1958. This is sometimes referred to as the most famous headline in advertising history.
„When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.“
— David Ogilvy
Ogilvy on Advertising, p. 47
