Frases de Herbert Marshall McLuhan
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Herbert Marshall McLuhan fue un filósofo, erudito y profesor canadiense.

Profesor de literatura inglesa, crítica literaria y teoría de la comunicación, McLuhan es reconocido como uno de los fundadores de los estudios sobre los medios, y ha pasado a la posteridad como uno de los grandes visionarios de la presente y futura sociedad de la información. Hacia finales de la década de 1960 y principios de los años 1970, McLuhan acuñó el término «aldea global» para describir la interconexión humana a escala global generada por los medios electrónicos de comunicación.[1]​Es famosa su frase «el medio es el mensaje».[2]​ Wikipedia  

✵ 21. julio 1911 – 31. diciembre 1980
Herbert Marshall McLuhan Foto
Herbert Marshall McLuhan: 428 citas15 Me gusta

Frases célebres de Herbert Marshall McLuhan

“El medio es el mensaje.”

Herbert Marshall McLuhan

Fuente: Marshall McLuhan, 40 años después. http://revistachasqui.org/index.php/chasqui/article/view/1516/1543 <br class="br">Fuente: El medio es el mensaje. Volumen 1 de Biblioteca de publicidad y marketing: Serie menor. Autores Marshall McLuhan, Quentin Fiore, Jerome Agel. Traducido por León Mirlas. Edición reimpresa. Editorial Grupo Planeta (GBS), 1988. ISBN 9788475090153.

“La televisión rompió el confort de los cuartos de estar con la brutalidad de la guerra. Vietnam se perdió en ellos, no en los campos de batalla.”

Herbert Marshall McLuhan

Fuente: El arte de la guerra electoral: Guía esencial para entender cómo funciona una campaña política. Autores José Adolfo Ibinarriaga, Roberto Trad Hasbun. Editorial Penguin Random House Grupo Editorial México, 2012. ISBN 9786073108553.

“El dinero es la tarjeta de crédito de los pobres.”

Herbert Marshall McLuhan

Fuente: Temas de empresa, volumen 1. Español con fines específicos. Autores María José Pareja, María José Pareja López. Edición reimpresa. Editorial Edinumen, 2014. ISBN 9788495986696.

“La política será eventualmente reemplazada por imágenes. El politicastro estará encantado de abdicar a favor de su imagen, porque la imagen será mucho más poderosa de lo que él jamás podría ser.”

Herbert Marshall McLuhan

Original: «Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be». <br class="br">Fuente: Young, Cecil. One Canada. Edición ilustrada. Editorial Trafford Publishing, 2004. ISBN 9781412022354. p. 153. https://books.google.es/books?id=7kwWE28L1PwC&amp;pg=PA153&amp;dq=Politics+will+eventually+be+replaced+by+imagery.++The+politician+will+be+only+too+happy+to+abdicate++in+favor+of+his+image,+because+the+image+will++be+much+more+powerful+than+he+could+ever+be&amp;hl=es&amp;sa=X&amp;ved=0ahUKEwibuZbO1LHgAhVwDmMBHf5OAmYQ6AEIMzAB#v=onepage&amp;q=Politics%20will%20eventually%20be%20replaced%20by%20imagery.%20%20The%20politician%20will%20be%20only%20too%20happy%20to%20abdicate%20%20in%20favor%20of%20his%20image%2C%20because%20the%20image%20will%20%20be%20much%20more%20powerful%20than%20he%20could%20ever%20be&amp;f=false

Frases de Dios de Herbert Marshall McLuhan

Herbert Marshall McLuhan: Frases en inglés

“As Innis got more insight he abandoned any mere point of view in his presentation of knowledge.”

Marshall McLuhan libro The Gutenberg Galaxy

Fuente: The Gutenberg Galaxy (1962), p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
Contexto: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...

“Every society honors its live conformists and its dead troublemakers.”

Marshall McLuhan

The Complete Neurotic's Notebook (1981), Unclassified

“The medium is the message.”

Marshall McLuhan libro Comprender los medios de comunicación: Las extensiones del ser humano

1960s, Understanding Media (1964)
Fuente: Understanding Media: The Extensions of Man

“Art is whatever you can get away with.”

Marshall McLuhan libro Comprender los medios de comunicación: Las extensiones del ser humano

1960s, The Medium is the Message (1967)
Fuente: Understanding Media: The Extensions of Man

“There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening.”

Marshall McLuhan

The Medium is the Message (1967), A chapter sub-heading attributed by McLuhan to Alfred North Whitehead

“All words, in every language, are metaphors.”

Marshall McLuhan

Fuente: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 120

“Ads are the cave art of the twentieth century.”

Marshall McLuhan

quoted in Advertising Age, Sep. 3, 1976
1970s
Variante: Advertising is the greatest art form of the twentieth century
Contexto: Advertising is the greatest art form of the twentieth century.

“The mask, like the side-show freak, is mainly participatory rather than pictorial in its sensory appeal.”

Marshall McLuhan

Fuente: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 352

“The bible belt is oral territory and therefore despised by the literati.”

Marshall McLuhan

The Critic, Volume 33, Thomas More Association, 1974, p. 12
1970s

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