Frases de Edward de Bono

Edward de Bono es un prolífico escritor, psicólogo maltés, egresado de la Universidad de Oxford, entrenador e instructor en el tema del pensamiento. Es tal vez más famoso por haber acuñado el término «pensamiento lateral» en su libros The use of Lateral Thinking , Lateral Thinking , desarrollado posteriormente en Seis sombreros para pensar . De Bono ha creado varias herramientas para mejorar las habilidades y actitudes de exploración, como son el «P.N.I» , «CTF» y «CyS» . Muchas de ellas se basan en la premisa de que debe enseñarse a pensar explícita e intencionalmente, tal y como defiende al separar las posibles formas de pensar por colores y concretarlas en distintos «sombreros», los cuales pueden usarse para actuar según el objetivo de cada uno de ellos:



Sombrero blanco: es un sombrero para pensar de manera más objetiva y neutral posible.

Sombrero rojo: para expresar nuestros sentimientos, sin necesidad de justificación.

Sombrero negro: para ser críticos de una manera precavida y pensar por qué algo no podría salir bien.

Sombrero amarillo: a diferencia del sombrero negro, con este se intenta buscar los aspectos positivos sobre una determinada situación u hecho.

Sombrero verde: abre las posibilidades creativas y está íntimamente relacionado con su idea de pensamiento lateral o divergente.

Sombrero azul: es el que controla al resto de los sombreros; controla los tiempos y el orden de los mismos. Wikipedia  

✵ 19. mayo 1933   •   Otros nombres Έντουαρντ ντε Μπόνο, Էդուարդ դե Բոնո
Edward de Bono Foto

Obras

Edward de Bono: 44   frases 2   Me gusta

Frases célebres de Edward de Bono

“En la búsqueda lógica se aspira al mejor enfoque posible, mientras que en la búsqueda lateral se aspira al mayor número posible de enfoques, prescindiendo de su valor práctico real. La búsqueda lógica se interrumpe cuando se llega a un enfoque satisfactorio. En el pensamiento lateral se reconoce también la calidad de un enfoque satisfactorio, pero se continúa la búsqueda de enfoques alternativos. Al final del proceso creador inicial se vuelve la mirada a dicho concepto prometedor para estudiarlo con más detalle. En la búsqueda lógica de alternativas se consideran sólo aquellos conceptos que poseen cierto sentido común. En la búsqueda lateral se aceptan inicialmente alternativas exentas de todo sentido común. La búsqueda lógica a menudo oculta una mera intención, que se abandona tan pronto como se encuentra una solución adecuada. La búsqueda lateral es una investigación consecuente y total, que no cesa ante un resultado, aunque el valor de éste sea obvio. Por consiguiente, la principal diferencia reside en la finalidad de la búsqueda. La inclinación lógica es buscar alternativas para encontrar la mejor solución, mientras que el pensamiento lateral tiene como objetivo, no el hallazgo inmediato de una solución óptima, sino la superación de la rigidez de los modelos conceptuales, provocando su disgregación y subsiguiente reordenación en nuevos modelos. Este proceso puede derivar en diferentes”

El pensamiento lateral: Manual de creatividad

“En la búsqueda lógica se aspira al mejor enfoque”

El pensamiento lateral: Manual de creatividad

“La inocencia es algo que la experiencia no puede proporcionar.”

Fuente: "Simplicidad" (1998)

“Modifica, si no puedes empezar de cero.”

Fuente: "Simplicidad" (1998)

Edward de Bono Frases y Citas

“Ciertas reglas no se han de obedecer, pero es útil tenerlas en cuenta.”

Fuente: "Simplicidad" (1998)

“Las cosas no tienen por qué ser muy extensas para que sean útiles.”

Fuente: "Simplicidad" (1998)

“El valor y el beneficio de ninguna manera son siempre obvios.”

Fuente: "Seis sombreros para pensar" (1985)

“La creatividad implica provocación, exploración y riesgo.”

Fuente: "Seis sombreros para pensar" (1985)

“El mayor enemigo del pensamiento es la complejidad, porque conduce a la confusión.”

Fuente: "Seis sombreros para pensar" (1985)

Edward de Bono: Frases en inglés

“Design is really a special case of problem solving.”

Fuente: Lateral Thinking : Creativity Step by Step (1970), p. 198; Cited in: Eddie Norman, Urry (1995) Advanced design and technology. p. 65-66.
Contexto: Design is really a special case of problem solving. One wants to bring about a desired state of affairs. Occasionally one wants to remedy some fault but more usually one wants to bring about something new. For that reason design is more open ended than problem solving. It requires more creativity. It is not so much a matter of linking up a clearly defined objective with a clearly defined starting position (as in problem solving) but more a matter of starting out from a general position in the direction of a general objective

“Philosophers may look out at the world from a stained-glass window, but after a while they stop looking at the world and start looking at the stained glass.”

Iraq? They just need to think it through (2007)
Contexto: What happened was, 2,400 years ago, the Greek Gang of Three, by whom I mean Aristotle, Plato and Socrates, started to think based on analysis, judgment and knowledge. At the same time, church people, who ran the schools and universities, wanted logic to prove the heretics wrong. As a result, design and perceptual thinking was never developed. People assumed philosophers were doing it and so they blocked anyone else from doing it. But philosophers were not. Philosophers may look out at the world from a stained-glass window, but after a while they stop looking at the world and start looking at the stained glass.

“With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one.”

Fuente: Lateral Thinking : Creativity Step by Step (1970), p. 29.
Contexto: With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them.

“Vertical thinking is selection by exclusion. One works within a frame of reference and throws out what is not relevant. With lateral thinking one realizes that a pattern cannot be restructured from within itself but only as the result of some outside influence.”

Fuente: Lateral Thinking : Creativity Step by Step (1970), p. 32 as cited in: ACEEE (1994) 1994 ACEEE Summer Study on Energy Efficiency in Buildings. p. 165.
Contexto: Vertical thinking is selection by exclusion. One works within a frame of reference and throws out what is not relevant. With lateral thinking one realizes that a pattern cannot be restructured from within itself but only as the result of some outside influence. So one welcomes outside influences for their provocative action. The more irrelevant such influences are the more chance there is of altering the established pattern. To look only for things that are relevant means perpetuating the current pattern.

“Lateral thinking… is the process of using information to bring about creativity and insight restructuring.”

Fuente: Lateral Thinking : Creativity Step by Step (1970), p. 5; Preface.
Contexto: Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.

“The rejection process is incorporated in the concept of the negative. The negative is a judgement device.”

Fuente: Lateral Thinking : Creativity Step by Step (1970), p. 159.
Contexto: The rejection process is incorporated in the concept of the negative. The negative is a judgement device. It is the means whereby one rejects certain arrangements of information. The negative is used to carry out judgement and to indicate rejection. The concept of the negative is crystallized into a definite language tool. This language tool consists of the words no and not. Once one learns the function and use of these words one has learned how to use logical thinking. The whole concept of logical thinking is concentrated in the use of this language tool. Logic could be said to be the management of NO.

“As a result, design and perceptual thinking was never developed.”

Iraq? They just need to think it through (2007)
Contexto: What happened was, 2,400 years ago, the Greek Gang of Three, by whom I mean Aristotle, Plato and Socrates, started to think based on analysis, judgment and knowledge. At the same time, church people, who ran the schools and universities, wanted logic to prove the heretics wrong. As a result, design and perceptual thinking was never developed. People assumed philosophers were doing it and so they blocked anyone else from doing it. But philosophers were not. Philosophers may look out at the world from a stained-glass window, but after a while they stop looking at the world and start looking at the stained glass.

“Creative thinking — in terms of idea creativity — is not a mystical talent. It is a skill that can be practised and nurtured.”

Iraq? They just need to think it through (2007)
Contexto: Creative thinking — in terms of idea creativity — is not a mystical talent. It is a skill that can be practised and nurtured. You can never tell how a policy has been reached just by looking at the end result. Some people who have achieved a huge amount do not come across as impressive when you speak to them.

“Lateral thinking is closely related to insight, creativity and humour.”

Fuente: Lateral Thinking : Creativity Step by Step (1970), p. 6; First paragraph of the introduction.
Contexto: Lateral thinking is closely related to insight, creativity and humour. All four processes have the same basis. But whereas insight, creativity and humour can only be prayed for, lateral thinking is a more deliberate process. It is as definite a way of using the mind as logical thinking — but a very different way.

“At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This selective type of thinking needs to be supplemented with the generative qualities of creative thinking.”

Fuente: Lateral Thinking : Creativity Step by Step (1970), p. 5; Preface.
Contexto: At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This selective type of thinking needs to be supplemented with the generative qualities of creative thinking. This is beginning to happen in some schools but even so creativity is usually treated as something desirable which is to be brought about by vague exhortation. There is no deliberate and practical procedure for bringing it about.

“Rightness is what matters in vertical thinking. Richness is what matters in lateral thinking.”

Fuente: Lateral Thinking : Creativity Step by Step (1970), p. 29.
Contexto: Rightness is what matters in vertical thinking. Richness is what matters in lateral thinking. Vertical thinking selects a pathway by excluding other pathways. Lateral thinking does not select but seeks to open up other pathways. With vertical thinking one selects the most promising approach to a problem, the best way of looking at a situation. With lateral thinking one generates as many alternative approaches as one can.

“The concept of lateral thinking is insight restructuring and this is brought about through the rearrangement of information.”

Fuente: Lateral Thinking : Creativity Step by Step (1970), p. 159.
Contexto: The concept of lateral thinking is insight restructuring and this is brought about through the rearrangement of information. Rearrangement is the basis of lateral thinking and rearrangement means escape from the rigid patterns established by experience. The rearrangement process is incorporated in the concept of the (re) laxative. The laxative is a rearranging device. It is the means whereby one can escape from established patterns and create new ones. The laxative allows the arrangement of information in new ways from which new patterns can arise. The concept of the laxative is crystallized into a definite language tool. This language tool is PO. Once one learns the function and use of PO one has learned how to use lateral thinking. The whole concept of lateral thinking is concentrated in the use of this language tool. Lateral thinking could be said to be the management of PO just as logical thinking is the management of NO.

“You don't have to be intelligent, but I think you have to be open to possibilities and willing to explore. The only stupid people are those who are arrogant and closed off.”

Iraq? They just need to think it through (2007)
Contexto: There isn't just one point; it takes time to learn. You don't have to be intelligent, but I think you have to be open to possibilities and willing to explore. The only stupid people are those who are arrogant and closed off.

“The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.”

Fuente: I Am Right You Are Wrong: From This to the New Renaissance: From Rock Logic to Water Logic

“You cannot dig a hole in a different place by digging the same hole deeper.”

Fuente: Lateral Thinking : Creativity Step by Step (1970), p. 8.

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