Frases de Herbert Marcuse

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“Bajo el gobierno de una totalidad represiva, la libertad se puede convertir en un poderoso instrumento de dominación.”

“Acabo de sugerir que el concepto de alienación parece hacerse cuestionable cuando los individuos se identifican con la existencia que les es impuesta y en la cual encuentran su propio desarrollo y satisfacción.”

“[…] en esta totalidad apenas es ya posible la distinción conceptual entre los negocios y la política, el beneficio y el prestigio, las necesidades y la publicidad. Se exporta un “modo de vida”, o se exporta a sí mismo en la dinámica de la totalidad. Con el capital, los ordenadores y el saber-vivir, llegan los restantes “valores”: relaciones libidinosas con la mercancía, con los artefactos motorizados agresivos, con la estética falsa del supermercado.”

“Y en la literatura, esta otra dimensión no es representada por los héroes religiosos, espirituales, morales (que a menudo sostienen el orden establecido), sino más bien por los caracteres perturbadores como el artista, la prostituta, la adúltera, el gran criminal, el proscrito, el guerrero, el poeta rebelde, el demonio, el loco; esto es, por aquellos que no se ganan la vida o que por lo menos no lo hacen de un modo ordenado y normal.”

“La literatura y el arte eran una fuerza racional cognoscitiva que reveleba una dimensión del hombre y la naturaleza que era reprimida y rechazada en la realidad.”

“Escoger libremente entre una amplia variedad de bienes y servicios no significa libertad si esos bienes y servicios sostienen controles sociales sobre una vida de esfuerzo y de temor, esto es, si sostienen la alienación.”

“En última instancia, la pregunta sobre cuáles son las necesidades verdaderas o falsas sólo puede ser resuelta por los mismos individuos, pero sólo en última instancia; esto es, siempre y cuando tengan la libertad para dar su propia respuesta. Mientras se mantenga en la incapacidad de ser autónomos, mientras sean adoctrinados y manipulados (hasta en sus mismos instintos), su respuesta a esta pregunta no puede considerarse propia de ellos.”

“Los que hacen la política y sus proveedores de información de masas promueven sistemáticamente el pensamiento unidimensional. Su universo del discurso está poblado de hipótesis que se autovalidan y que, repetidas incesante y monopolísticamente, se tornan en definiciones hipnóticas y dictadas.”

“En el campo de la cultura, el nuevo totalitarismo se manifiesta precisamente en un pluralismo armonizador, en el que las obras y verdades más contradictorias coexisten pacíficamente en la indiferencia.”

“Esta es la forma pura de servidumbre: existir como instrumento, como cosa.”

“El precondicionamiento no empieza con la producción masiva de la radio y la televisión y con la centralización de su control. La gente entra en esta etapa ya como receptáculos precondicionados desde mucho tiempo atrás. La diferencia decisiva reside en la disminución del contraste (o conflicto) entre lo dado y lo posible; entre las necesidades satisfechas y las necesidades por satisfacer. Y es aquí donde la llamada nivelación de las distinciones de clase revela su función ideológica.”

“Domination has its own aesthetics, and democratic domination has its democratic aesthetics.”

“Bourgeois political economy … never gets to see man who is its real subject. It disregards the essence of man and his history and is thus in the profoundest sense not a ‘science of people’ but of non-people and of an inhuman world of objects and commodities.”

“Dialectical thought understands the critical tension between “is” and “ought” first as an ontological condition, pertaining to the structure of Being itself. However, the recognition of this state of Being — its theory — intends from the beginning a concrete practice. Seen in the light of a truth which appears in them falsified or denied, the given facts themselves appear false and negative.”

“Dialectical logic undoes the abstractions of formal logic and of transcendental philosophy, but it also denies the concreteness of immediate experience. To the extent to which this experience comes to rest with the things as they appear and happen to be, it is a limited and even false experience. It attains its truth if it has freed itself from the deceptive objectivity which conceals the factors behind the facts — that is, if it understands its world as a historical universe, in which the established facts are the work of the historical practice of man.”

“Reason … contradicts the established order of men and things on behalf of existing societal forces that reveal the irrational character of this order — for “rational” is a mode of thought and action which is geared to reduce ignorance, destruction, brutality, and oppression.”

“The capabilities (intellectual and material) of contemporary society are immeasurably greater than ever before—which means that the scope of society's domination over the individual is immeasurably greater than ever before. Our society distinguishes itself by conquering the centrifugal social forces with Technology rather than Terror, on the dual basis of an overwhelming efficiency and an increasing standard of living.”

“Is this fight against history part of the fight against a dimension of the mind in which centrifugal faculties and forces might develop—faculties and forces that might hinder the total coordination of the individual with the society? Remembrance of the Fast may give rise to dangerous insights, and the established society seems to be apprehensive of the subversive contents of memory. Remembrance is a mode of dissociation from the given facts, a mode of “mediation” which breaks, for short moments, the omnipresent power of the given facts. Memory recalls the terror and the hope that passed. Both come to life again”

“This is the pure form of servitude: to exist as an instrument.”

“In [Aristotle’s] formal logic, thought is organized in a manner very different from that of the Platonic dialogue. In this formal logic, thought is indifferent toward its objects. Whether they are mental or physical, whether they pertain to society or to nature, they become subject to the same general laws of organization, calculation, and conclusion — but they do so as fungible signs or symbols, in abstraction from their particular “substance.” This general quality (quantitative quality) is the precondition of law and order — in logic as well as in society — the price of universal control.”

“The scientific abstraction from concreteness, the quantification of qualities which yield exactness as well as universal validity, involve a specific concrete experience of the Lebenswelt—a specific mode of “seeing” the world. And this “seeing,” in spite of its “pure,” disinterested character, is seeing within a purposive, practical context. It is anticipating (Voraussehen) and projecting (Vorhaben). Galilean science is the science of methodical, systematic anticipation and projection. But—and this is decisive—of a specific anticipation and projection—namely, that which experiences, comprehends, and shapes the world) in terms of calculable, predictable relationships among exactly identifiable units. In this project, universal quantifiability is a prerequisite for the domination of nature. Individual, non-quantifiable qualities stand in the way of an organization of men and things in accordance with the measurable power to be extracted from them. But this is a specific, socio-historical project, and the consciousness which undertakes this project is the hidden subject of Galilean science.”

“Ascending modern rationalism, in its speculative as well as empirical form, shows a striking contrast between extreme critical radicalism in scientific and philosophic method on the one hand, and an uncritical quietism in the attitude toward established and functioning social institutions. Thus Descartes' ego cogitans was to leave the “great public bodies” untouched, and Hobbes held that “the present ought always to be preferred, maintained, and accounted best.” Kant agreed with Locke in justifying revolution if and when it has succeeded in organizing the whole and in preventing subversion. However, these accommodating concepts of Reason were always contradicted by the evident misery and injustice of the “great public bodies” and the effective, more or less conscious rebellion against them. Societal conditions existed which provoked and permitted real dissociation. from the established state of affairs; a private as well as political dimension was present in which dissociation could develop into effective opposition, testing its strength and the validity of its objectives. With the gradual closing of this dimension by the society, the self-limitation of thought assumes a larger significance. The interrelation between scientific-philosophical and societal processes, between theoretical and practical Reason, asserts itself "behind the back” of the scientists and philosophers. The society bars a whole type of oppositional operations and behavior; consequently, the concepts pertaining to them are rendered illusory or meaningless. Historical transcendence appears as metaphysical transcendence, not acceptable to science and scientific thought. The operational and behavioral point of view, practiced as a “habit of thought” at large, becomes the view of the established universe of discourse and action, needs and aspirations. The “cunning of Reason” works, as it so often did, in the interest of the powers that be. The insistence on operational and behavioral concepts turns against the efforts to free thought and behavior from the given reality and for the suppressed alternatives.”

“In which the technical apparatus of production and distribution (with an increasing sector of automation) functions, not as the sum-total of mere instruments which can be isolated from their social and political effects, but rather as a system which determines a priori the product of the apparatus as well as the operations of servicing and extending it. In this society, the productive apparatus tends to become totalitarian to the extent to which it determines not only the socially needed occupations, skills, and attitudes, but also individual needs and aspirations. It thus obliterates the Opposition between the private and public existence, between individual and social needs.”

“The ontological concept of truth is in the centre of a logic which may serve as a model of pre- technological rationality. It is the rationality of a two-dimensional universe of discourse which, contrasts with the of thought and behavior that develop in the execution of the technological project.”

“A whole dimension of human activity and passivity has been de-eroticized. The environment from which the individual could obtain pleasure—which he could cathect as gratifying almost as an extended zone of the body—has been rigidly reduced. Consequently, the “universe” of libidinous cathexis is likewise reduced. The effect is a localization and contraction of libido, the reduction of erotic to sexual experience and satisfaction.”

“Paul Valéry insists on the inescapable commitment of the poetic language to the negation. The verses of this language “ne parlent jamais que de choses absentes.” They speak of that which, though absent, haunts the established universe of discourse and behavior as its most tabooed possibility—neither heaven nor hell, neither good nor evil but simply “le bonheur.””

“If man has learned to see and know what really is, he will act in accordance with truth, Epistemology is in itself ethics, and ethics is epistemology.”

“Technical progress and more comfortable living permit the systematic inclusion of libidinal components into the realm of commodity production and exchange. But no matter how controlled the mobilization of instinctual energy may be (it sometimes amounts to a scientific management of libido), no matter how much it may serve as a prop for the status quo—it is also gratifying to the managed individuals, just as racing the outboard motor, pushing the power lawn mower, and speeding the automobile are fun.”

“For thought and speech are of a thinking and speaking subject, and if the life of the latter depends on the performance of a superimposed function, it depends on fulfilling the requirements of this function — thus it depends on those who control these requirements.”

“Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.”

“The philosopher … subjects experience to his critical judgment, and this contains a value judgment — namely, that freedom from toil is preferable to toil, and an intelligent life is preferable to a stupid life. It so happened that philosophy was born with these values. Scientific thought had to break this union of value judgment and analysis, for it became increasingly clear that the philosophic values did not guide the organisation of society.”

“While this bourgeois order found its rich—and even affirmative—representation in art and literature, … it remained an order which was over-shadowed, broken, refuted by another dimension which was irreconcilably antagonistic to the order of business, indicting it and denying it. And in the literature, this other dimension is represented not by the religious, spiritual, moral heroes (who often sustain the established order) but rather by such disruptive characters as the artist. the prostitute, the adulteress, the great criminal and outcast, the warrior, the rebel-poet, the devil, the fool—those who don't earn a living, at least not in an orderly and normal way. To be sure, these characters have not disappeared from the literature of advanced industrial society, but they … perform a function very different from and even contrary to that of their cultural predecessors. They are no longer images of another way of life but rather freaks or types of the same life, serving as an affirmation rather than negation of the established order.”

“The supremacy of thought (consciousness) also pronounces the impotence of thought in an empirical world which philosophy transcends and corrects — in thought. The rationality in the name of which philosophy passed its judgments obtained that abstract and general purity” which made it immune against the world in which one had to live. With the exception of the materialistic “heretics,” philosophic thought was rarely afflicted by the afflictions of human existence. Paradoxically, it is precisely the critical intent in philosophic thought which leads to the idealistic purifications critical intent which aims at the empirical world as a whole, and not merely at certain modes of thinking or behaving within it. Defining its concepts in terms of potentialities which are of an essentially different order of thought and existence, the philosophic critique finds itself blocked by the reality from which it dissociates itself, and proceeds to construct a realm of Reason purged from empirical contingency. The two dimensions of thought — that of the essential and that of — the apparent truths — no longer interfere with each other, and their concrete dialectical relation becomes an abstract epistemological or ontological relation. The judgments passed on the given reality are replaced by propositions defining the general forms of thought, objects of thought, and relations between thought and its objects. The subject of thought becomes the pure and universal form of subjectivity, from which all particulars are removed.”

“This language controls by reducing the linguistic forms and symbols of reflection, abstraction, development, contradiction; by substituting images for concepts. It denies or absorbs the transcendent vocabulary; it does not search for but establishes and imposes truth and falsehood.”

“All liberation depends on the consciousness of servitude, and the emergence of this consciousness is always hampered by the predominance of needs and satisfactions which, to a great extent, have become the individual's own.”

“Thought is led, by the situation of its objects, to measure their truth in terms of another logic, another universe of discourse. And this logic projects another mode of existence: the realization of the truth in the words and deeds of man. And inasmuch as this project involves man as societal animal,” the polis, the movement of thought has a political content. Thus, the Socratic discourse is political discourse inasmuch as it contradicts the established political institutions. The search for the correct definition, for the “concept” of virtue, justice, piety, and knowledge becomes a subversive undertaking, for the concept intends a new polis.”

“The closed language does not demonstrate and explain—it communicates decision, dictum, command. Where it defines, the definition becomes “separation of good from evil;” it establishes unquestionable”

“This mutual dependencies no longer the dialectical relationship between master and servant, which has been broken in the struggle for mutual recognition, but rather a vicious circle which encloses both the master and the servant. Do the technicians rule, or is their rule that of the others, who rely on the technicians as their planners and executors?”

“The precarious ontological link between Logos and Eros is broken, and scientific rationality emerges as essentially neutral.”

“The spontaneous reproduction of superimposed needs by the individual does not establish autonomy; it only testifies to the efficacy of the control.”