Fuente: "Building your company's vision," 1996, p. 66
Contexto: Core ideology provides the glue that holds an organization together as it grows, decentralizes, diversifies, expands globally, and develops workplace diversity. Think of it as analogous to the principles of Judaism that held the Jewish people together for centuries without a homeland, even as they spread throughout the Diaspora. Or think of the truths held to be self-evident in the Declaration of Independence, or the enduring ideals and principles of the scientific community that bond scientists from every nationality together in the common purpose of advancing human knowledge. Any effective vision must embody the core ideology of the organization, which in turn consists of two distinct parts: core values, a system of guiding principles and tenets; and core purpose, the organization’s most fundamental reason for existence.
Jerry I. Porras: Frases en inglés
Jerry Porras, Stewart Emery and Mark Thompson. Success Built to Last: Creating A Life That Matters, Wharton School Publishing, 2006. p. 3-4
Fuente: "Building your company's vision," 1996, p. 74
Jerry Porras, Stewart Emery and Mark Thompson. Success Built to Last: Creating A Life That Matters, Wharton School Publishing, 2006. p. 110
Jerry I. Porras and Peter J. Robertson (1992). "Organisational development: Theory, practice and research", in: M. Dunnette, L. Hough (Eds), Consulting Psychologist Press, Palo Alto, p. 723
Fuente: "Building your company's vision," 1996, p. 65
