Frases de Seth Godin

“«Hay dos errores que podemos cometer en el camino hacia la verdad.   No recorrer todo el camino, y no empezar.»   Siddha¯rta Gautama”

“Encuentre cosas que no se hagan en su industria y hágalas.”

“Convierte a los extraños en tus amigos… Convierte a los amigos en clientes… Convierte a los clientes en vendedores.”

“el único freno que te impide convertirte en la clase de persona que cambia las cosas es este: la falta de fe. Fe en que puedes hacerlo. Fe en que vale la pena hacerlo. Fe en que un fracaso no acabará contigo.”

“Un cambio de actitud   Lo que diferencia a los individuos exitosos de aquellos que languidecen es exactamente lo mismo que separa a las organizaciones innovadoras y en crecimiento de aquellas que se estancan y mueren. Los ganadores han convertido la iniciativa en una pasión y en una práctica. Adelante, prepara una lista de las personas y organizaciones a las que admiras. Apuesto a que el séptimo imperativo es lo que las hace destacar. Como ves, el reto no consiste en perfeccionar tu capacidad de saber cuándo empezar o cuándo mantenerte al margen, sino en adoptar la costumbre de empezar.”

“El séptimo imperativo     •  El primer imperativo es estar al tanto; al tanto del mercado, de las oportunidades y de quién eres. •  El segundo imperativo es estar preparados, para entender lo que sucede a tu alrededor. •  El tercer imperativo es estar conectado, para que confíen en ti. •  El cuarto imperativo es ser coherente, para que el sistema sepa qué esperar de ti. •  El quinto imperativo es crear un valor, para tener algo que vender. •  El sexto imperativo es ser productivo, para ofrecer un buen precio.   No obstante, es posible que hagas todas estas cosas y aun así fracases. Un empleo no es suficiente, ni una fábrica, ni una industria. Solían serlo, pero ya no lo son. El mundo está cambiando muy rápido, y sin la chispa de la iniciativa te limitas a reaccionar ante lo que te rodea. Asimismo, sin la capacidad de incitar y experimentar estás estancado, a la deriva, esperando el empujón…”

“En el mercado de Pike Place, en Seattle, todavía se puede visitar el primer Starbucks. Pero es un poco raro, no parece un Starbucks. El logo es diferente, y la distribución también.”

“Los líderes son vulnerables, no controladores, y nos llevan a un lugar nuevo, no a la seguridad barata, rápida y sumisa.”

“«Contenerse es casi como robar.» Neil Young”

“«Los mitos y los sueños proceden del mismo lugar… Un mito es el sueño de una sociedad.» Joseph Campbell”

“Tiene que ir donde no haya competencia.”

“Si existe un límite, tiene que ponerlo a prueba.”

“Copie, no de su industria, de otras.”

“Todo lo que haga para añadir valor es marketing.”

“El mejor momento era el año pasado el segundo mejor momento es ahora.”

“El miedo es el enemigo de la creatividad.”

“El peor momento para ir a buscar un trabajo es cuando necesitas uno.”

“El secreto para ser creativo es ser curioso.”

“El miedo al fracaso está sobrevalorado como excusa.”

“Liderar es diferente a dirigir. Liderar consiste en crear cambios en los que tú crees.”

“El cambio es incesante e implacable; por tanto, la mejor estrategia es aceptarlo y evolucionar.”

“Reject the tyranny of picked. Pick yourself.”

“If it scares you, it might be a good thing to try.”

“Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.”

“If you can’t state your position in eight words, you don’t have a position.”

“The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.”

“People don't believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.”

“At the age of four, you were an artist. And at seven, you were a poet.”

“Change almost never fails because it's too early. It almost always fails because it's too late.”

“I define anxiety as experiencing failure in advance.”

“An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”

“If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.”

“How dare you settle for less when the world has made it so easy for you to be remarkable?”

“Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.”

“Soon is not as good as now.”

“There are two mistakes one can make along the road to truth.   Not going all the way, and not starting.”   Siddhrtha Gautama”

“In a battle between  two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”

“Transferring your passion to your job is far easier than finding a job that happens to match your passion.”

“Change isn't made by asking permission. Change is made by asking forgiveness, later.”

“If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.”

“Art is a personal act of courage, something one human does that creates change in another.”

“Learning is not done to you, it is something you choose to do.”

“How was your day? If your answer was "fine," then I don't think you were leading.”

“Leadership, on the other hand, is about creating change you believe in.”

“Don't find customers for your products, find products for your customers.”

“The challenge with being an initiator of projects is that you are never, ever done.”

“Leadership is the art of giving people a platform for spreading ideas that work.”

“If failure is not an option, then neither is success.”

“Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.”

“The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.”